Software

Innovating The Wrong Way...With Counterfeit Software

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Executive Summary

Oh those crafty software criminals. They're such "Innovators." Never ones to rest on their laurels, they keep coming up with new products. Last year's releases of counterfeit software are not enough - they have to stay ahead of the game. After all, creative new features ensure rising profits. And social media - why of course they must have a social media strategy to spread the word about their bogus software. The threat to small businesses from software counterfeiters is very real - and it's a double whammy.

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