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Organizations face a dilemma as their marketplaces evolve: new competitors, new regulations, growing costs, waning customer loyalty and other emerging factors are making it more difficult to compete. Most companies believe that addressing these issues requires a substantial increase in innovation. They need new offerings, better methods of attracting and retaining customers and more efficient ways to run their business - and they are looking to information to be the cornerstone of that innovation. Successful businesses understand that they must use information to drive innovation - to change the way they do business and to differentiate themselves in their market.
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