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All organizations have two objectives: to be profitable and to create the future. The challenge is to be both innovative and efficient. In a complex world, excellence in management is hard enough without managers being pulled in opposing directions. But they are faced with two organizational objectives that are not easy to reconcile: how to make a profit today and how to create the future. This is not just the simple conflict between short-term priorities and long-term needs. It is the much harder problem of how to foster efficiency and creativity at the same time - two opposing skill sets and organizational cultures.
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