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All companies seek sustainable, profitable growth, but opinions differ on how best to achieve it. Some work to bring new products to market more rapidly and efficiently, others focus on radical innovation to capture new customers and premiums. However, to be successful over the medium-term, companies must develop "Ambidextrous" innovation skills, matching hardheaded efficiency with game-changing innovation. Fortunately, the apparent choice between speed and stretch routes to growth is a false choice, and a variety of techniques and perspectives exist to help companies develop both capabilities into a coordinated and powerful combination.
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