Data Management

Innovative Companies Rethink Pricing Metrics

Download Now Free registration required

Executive Summary

When General Electric entered the jet engine market, the Ohio-based company took an innovative approach to pricing policy. Instead of selling jet engines for a one-time fixed cost, GE decided to charge "power by the hour" through a program that bills customers whenever the sold jet engine is in the air.

  • Format: HTML
  • Size: 0 KB