Inside the Mind of the CEO
Worry and whining about who and what the CEO is listening to in place of or in addition to s one of the age-old traditions of those in public relations. Strategy is a unique mixture of mental energy verbally injected into an organization through communication, which results in behavior that achieves organizational objectives. To understand the CEO??s environment, one has to recognize the four general divisions of tasks the CEO faces daily, alone: ?n?nSoft intrusions, ?n?nHard obstacles, ?n?nNagging problems and ?nCareer-defining moments. The CEO is completely dependent on his/her organization for success. Organizations are composed of essentially two kinds of people - those who lead the organization and manage its future, and those who are watching and counting what these leaders and managers do everyday. He act both as a manager and leader to manage public relations.