Enterprise Software

Integrated Analytics of SAP CRM Sales and ERP-SD

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Executive Summary

SAP CRM Sales application supports Lead and Opportunity (LO) management, whereas, LO management tracks the processing and the status of business LO in the presales phase. SAP ERP Sales and Distribution (SD) module provides the functionalities of Quotation and Sales Order (QSO) management in the sales phase, which fulfills the business process followed by CRM LO management. In the recent SAP CRM7.0 release, the integration of ERP QSO is available and can be created through CRM User Interface (UI) but the analytics of CRM LO is still separated from that of the ERP QSO. This paper provides the solution of integrating CRM Analytics of LO with the ERP Analytics of QSO.

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