Business Intelligence

Integrated Model Of Branding Effectiveness Assessment

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Executive Summary

A rather clearly detectable in many developed and developing countries increasing competition in the industrial and consumer markets forces companies to pursue a reliable competitive advantage that will ensure their effective performance in the long run. In situations of economic instability, the search for such benefits becomes an even more urgent problem. However, it is becoming more and more difficult to find sources of sustainable competitive advantage in the situation of continuous improvement of production techniques.

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