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For the age old question of which comes first, the chicken or the egg, perhaps the best answer is fry them both and serve them together. In much the same way, the struggle over integrating CRM with ERP seems to result in one circular argument after another, with little consensus on the steps it takes to make them one cohesive solution rather than two separate systems. Still, something has to hit the frying pan to feed a growing business, as the alternative renders the company obsolete. But how do you get CRM and ERP to the pan without scorching them in the fire?
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