Integrating Internal Communications, Human Resource Management And Marketing Concepts Into The New Internal Marketing Philosophy

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Executive Summary

Successful companies attach great importance to human resource management and internal communications; because they are aware of the value of those activities and of strategic advantage they can bring to the organization. They should also realize that it is necessary to live internal marketing philosophy, if they stream to offer quality products and services to both markets: internal and external. The idea of satisfied employees for the benefit of satisfied customers is accepted and developed by both academicians and practitioners, through the concepts of internal marketing, internal communications and human resource management.

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