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Intelligent Online Engagement for Sales

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Executive Summary

Forrester Research reports that, within the United States alone, the online channel brought in over $175bn in revenue, and is expected to add roughly $30bn in revenue every year over the next five years. Today, the enterprise can assess how potential and current customers are responding to its web channel in real time, and take steps to positively affect the outcome of online visitor sessions.

This LivePerson white paper shows how an online engagement approach can help enterprises increase sales and deliver superior customer service. It covers three generations of engagement technology and how companies can target the right site visitor at the right moment in order to encourage desired outcomes.

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