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Managing network complexity, accommodating greater numbers of subscribers, improving coverage to support data services (e.g. email, video, and music downloads), keeping up to speed with fast-changing technology, and driving maximum value from existing networks - all while reducing CapEX and OpEX and ensuring Quality of Service (QoS) for the network and Quality of Experience (QoE) for the user. These are just some of the pressing business issues faced by mobile service providers, summarized by the demand to "Achieve more, for less." In response, operators are increasingly turning to advanced optimization technologies. These provide a picture of the actual end-user experience to make more accurate decisions about how to enhance, and squeeze utmost value from, existing infrastructures.
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