Interaction Capability Development In UK Manufacturing SMEs

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The purpose of this paper is to empirically examine the influence of interaction capability development of UK manufacturing SMEs on their customer relationships. Previous research in the industrial marketing field has found that relational capabilities are a critical component of the capabilities that influence how a firm manages and is positioned within its network. There have been few empirical studies to date on how interaction capabilities (Johnsen and Ford, 2008) impact on how Small and Medium-sized Firms (SMEs) manage in their customer relationships.