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The search for interesting association rules is an important topic in knowledge discovery in spatial gene expression databases. The set of admissible rules for the selected support and confidence thresholds can easily be extracted by algorithms based on support and confidence, such as Apriori. However, they may produce a large number of rules, many of them are uninteresting. The challenge in Association Rule Mining (ARM) essentially becomes one of determining which rules are the most interesting. Association rule interestingness measures are used to help select and rank association rule patterns. Besides support and confidence, there are other interestingness measures, which include generality reliability, peculiarity, novelty, surprisingness, utility, and applicability.
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