Internal Organizing In Project Business Organization In Relation To Customer Relationships

This paper focuses on multinational project business organization and how the customer relationship is organized in such context. Organizing is used as a concept to describe the internal actions needed for creating a unified understanding of the customer. The present paper employs process research strategy in a single case study setting with two embedded subunits. The case company is a provider of process technologies for the mining and metals industry. The primary empirical data consists of interviews done with the managers of a mining technology company in different organizational units and levels.

Provided by: University of Oulu Topic: CXO Date Added: Jun 2010 Format: PDF

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