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In an increasingly global market and with research budgets having to cover more and more countries it can be difficult to find cost effective solutions to researching new and/or niche B2B markets across multiple borders. For consumer studies or main stream B2B there are more international options as contact rates are typically higher and hence costs lower.B2B international research is exciting and challenging, and it does not always have to be prohibitively expensive. Understanding the markets and using traditional research methods combined with desk research and competitor analysis can add insight and value at an affordable price.
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