Internet Banking Trust and Preventive Measure
This paper investigates the reasons customers use Internet Banking (I-Banking) and whether the use differs across various customer demographics. The relationship between trust & loyalty and customer demographics was also analyzed. The results showed that customers of differing genders perceived different factors as important. "Checking account balance" and "Checking bank statements" were identified as the two most popular services that customers use in I-Banking. The findings of Calicut I-Banking customers' demographics provided a guide for perceptive implications for I-Bankers to segment their market and decide their marketing strategies accordingly.