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In this day dynamic and competitive business, lawyers are hard to market themselves to the public. Using the traditional marketing such as banner, flyers, newspaper advertisement and yellow pages are not effective and increase Return Of Investment (ROI) anymore. These types of marketing are already saturated at the market. Lawyers must find new and effective methods to sustain their business in the future. One of the marketing strategies that they can implement is by using Internet. Marketing using the internet are more effective and less expensive rather than traditional marketing. This new revolutionary marketing is still new to Malaysian lawyers and it will give a new dimension and skyrocket their business if they implement.
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