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Internet Marketing: The New Era of Innovation in e-Commerce

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Executive Summary

Internet marketing is an interesting topic especially for researchers in the marketing field. It is a new way of marketing a product/service globally to the targeted market around the world. This paper introduces a new approach concerning Internet marketing in electronic commerce; showing how advertisers need this innovation to be successful. This also relieves marketing managers for more value added tasks such as marketing plans for better development of the company. Internet Marketing (IM) is also known as digital marketing, web marketing, online marketing, or e-marketing.

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