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Interpreting Technology-Mediated Identity: Perception of Social Intention and Meaning in Bluetooth Names

The ubiquitous and highly personal nature of mobile devices, together with the partially embodied nature of Bluetooth, means that mobile device based Bluetooth provides unique affordances for communicating aspects of identity. The authors report a study of how people interpret Bluetooth names in terms of social identity, considering it as an example of mobile technology-mediated identity. They used card-sorting, hierarchical cluster analysis, multi-dimensional scaling and qualitative analysis to establish perceived types of Bluetooth name and dimensions of naming; illustrating how people conceptualise and interpret technology-mediated identity projected by others.

Provided by: Association for Computing Machinery Topic: Mobility Date Added: Jun 2011 Format: PDF

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