Introducing 'true SFA Mobility': A Force Multiplier for Sales Productivity and Enterprise Efficiency

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Executive Summary

Until today, mobile Sales Force Automation (SFA) solutions were more portable than mobile, focused on providing basic access to the tools required to do business in the field - a cell phone for voice, a PDA for contacts and calendar and a notebook computer for access to 'Standalone' business applications to create and give presentations and more. But the maturity of mobility has given birth to a new generation of mobile SFA solutions designed to provide a real-time always-on connection between the sales force and the enterprise voice and data systems.

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