Business Intelligence

Investigating The Behavior Of Embarking Cruisers In A Caribbean Homeport: A Factor And A Censured-Tobit Analysis

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Executive Summary

This paper analyses embarking cruisers' experience in a homeport. Survey data were collected from passengers that embarked in Cartagena de Indias (Colombia) during the 2009-2010season. A factor-cluster analysis is developed to segment cruisers identifying the factors that influence their perception and expenditure pattern. Despite the expected total impact for an embarkation port is higher than a port of call, most passengers in Cartagena stay for a short period of time before embarking; hence their contribution to the local economy is rather neglectful. The Tobit analysis has consistently highlighted first time cruisers, with a high education level and belonging to the "Long stay cluster" have a higher spending capacity.

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