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No business operates in a vacuum. No matter where you are based, your company is part of the local community - and it can easily be part of other communities, both online and off. It's tempting not to worry too much about the community, of course. The most important focus should be your business's success, rather than trying to integrate with your neighbors. But the two aren't mutually exclusive. Your community and your customers are not mutually exclusive. In fact, there's likely to be significant overlap if you rely on local sales. If your business operates primarily online, you still have a community to consider, but you may not have the convenience of using geography to identify your community.
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