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With an uncertain economy, now is the time to examine both sides of the innovation coin. Whether your organization selects heads for cost efficiencies, tails for customer retention and acquisition initiatives - or more boldly, a combination of both - fortitude in innovation will help carry your business through this economic period and strengthen its competitive essence to achieve and sustain high performance for the long term. As an inspection of this side of the innovation coin reveals, customer retention and acquisition in an economic downturn can happen through innovation initiatives that satisfy existing customers, uncover new customers and identify new markets.
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