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IPTV is a game-changing technology. But for telecommunications providers to successfully roll out and drive customer adoption of IPTV services, they must leverage the interactivity delivered by the IP side of the equation. This means developing, delivering and supporting new types of complex software applications that are delivered along with the video signal, which makes providing and maintaining a high-quality customer experience a challenge. In order to address this challenge, IPTV service providers must deploy service assurance solutions that take a broader look at both networks and application stacks. Deep real-time APM must be included as a key component of new service assurance architectures.
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