Web Development Investigate

IRS: Intelligent Recommendation System for Web Personalization

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Executive Summary

The complexity of tasks such as web site design, web server design, and of simply navigating through a web site have increased along with growth of World Wide Web. An important input to these tasks is analysis of how a web site being used. Web sites' owners are struggling to keep and increase the number of their visitors as it is directly related to the profits that web sites generate. Analyzation of access patterns provide information and recommendations to service provider or administrator to increase effectiveness of web site, better management of work group communication, and to target advertisement for specific users. Thus recommendation systems play a vital role in understanding customers' behavior, preferences, improving customer convenience, increasing service provider profits and future needs.

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