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A press release in essence is a written statement; it can also be a recording. Basically it is a communication released to the media in order to announce something. It is almost like an article but it takes on a slightly different format. If you are launching a new product or service you can get this information into the hands of the media and as a result get lots of traffic. They are picked up by the search engines very quickly, Google news for example picks up a lot of press releases, and this can result in lots of traffic.
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