Is an MRM Tool Right for Your Marketing Department?

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Executive Summary

Over the past decade, nearly every major company has invested in some form of enterprise software package to automate critical processes, to improve the efficiency of key parts of their organization, or to capture new information about its business. Marketing was largely left out of this run on enterprise packages, perhaps due to a hesitancy to box in creative talent with "Rigid" processes, or a fear of not keeping pace with marketing's rapidly changing landscape especially in regards to digital marketing.

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