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Affluent neighborhoods present a potentially attractive location for retail establishments because of their higher purchasing power and demand for a wide range of specialized goods and services. However, if high income households perceive retail in general - or certain types of retail, such as Big Box stores - as an undesirable use, they may be able to block commercial development through zoning and the political process. In this paper the authors shed light on these issues by examining the relationship between neighborhood income and several different types of retail presence for 58 large U.S metropolitan areas.
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