Business Intelligence

Is Twittering A Productive Use Of Work Time?

Free registration required

Executive Summary

The authors experience of Twitter is that its utility depends on how it's being used and what a Twitterer's job entails. He doubt that Twittering for fun at lunchtime is going to hinder work at many companies, but lots of personal Twittering during business hours could be a major productivity killer. Still, work-related Twittering for certain types of people - such as marketing or research types - probably makes sense. For example, Twitter can be used to "Follow" all kinds of news sources and knowledge experts, so it can be a useful tool for scanning and tracking the business environment, in much the same way that RSS feeds are.

  • Format: HTML
  • Size: 0 KB