Business Intelligence

Is User Engagement With Enterprise Software All That Important?

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Executive Summary

Everybody knows that for customer-facing Web sites, user engagement is a big deal. But how important is it for internal users of enterprise software? Enterprise software does a lot of things very well. It can help companies in their efforts to achieve greater control over their processes, make sure orders are fulfilled on time, keep supply chains running smoothly, whatever. Who cares whether internal users of these advanced systems are satisfied with how they interact with them? This is a question that's being asked a lot more frequently these days, as companies debate the merits of giving users the same types of smooth, intuitive experiences they enjoy elsewhere.

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