Leadership

Is Your Business Ready For The New Normal?

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Executive Summary

As entrepreneurs, we have to adapt to whatever "The new normal" is this year. Or quarter. Or week. At any time. Agility is one of the greatest advantages you have over larger competitors. You have the ability to anticipate and adjust to major trends much more quickly than large corporations that are heavily vested in their current markets, models and practices. You can transform potential threats into opportunity. Long-term unemployment is the worst it has been since the end of the Great Depression. The current median duration of unemployment is over 23 weeks, nearly double what it was during the previous worst modern recession in the early 80s.

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