Business Intelligence

Is Your Company A Customer Survey Score Whore?

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Executive Summary

Becoming a hero to your customers is more about reliability than it is about heroics. You don't have to leap tall buildings in a single bound. If they could just count on you to always deliver, to always be there, to fix what ails them, to really care... well, things would be different. You'd have customers who desired the experience you deliver so much that they keep coming back again and again for more. And recommend you? No prodding necessary. They'd be singing your praises from the rooftops.

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