SMBs

Is Your CRM Solution Keeping Up with the Times?

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Executive Summary

Many companies have significant existing investments in on-premises CRM software. Unfortunately, the robust CRM applications of just a few years ago lack the key capabilities businesses now need to remain relevant and competitive. Users of these applications can achieve significant benefits in productivity, customer knowledge, and performance by upgrading to the most recent releases of their existing software solutions. This research brief examines some of the factors to consider when choosing whether and when to upgrade on-premises CRM, as well as considerations for incorporating software as a service (SaaS) as part of your CRM strategy.

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