Big Data

Is Your Growth Strategy Flying Blind?

Date Added: Apr 2009
Format: PDF

Your company's best growth opportunities may be hidden by the big picture. To find those opportunities, look at markets and performance under a microscope. For example, a large industrial company suffered stagnant growth until a highly granular market analysis identified 4,000 growth pockets with $10 billion in revenue potential. To grow your business 1. Identify micro-segments of customer's 2.nvest resources (R&D, advertising mix) in areas with the strongest growth momentum, and jettison low-growth areas3. Restructure your organization to focus on the expanded number of growth priorities.