Date Added: Nov 2009
Internet banking enables customers to save time, take control of their personal finances and even help the environment by opting to receive electronic statements. According to author, 61 million households regularly use Internet banking today, and 82 million online banking households are expected by 2012. For Internet banking users, online banking services are the third most important driver of financial institution selection, falling just behind rates/fees and customer service. These days, it's not good enough to simply offer online banking services, however. To maintain existing customers and attract new ones, financial institutions need to keep their offerings up to date with the latest features.