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This paper explains a surefire checklist to ensure you don't make the killer mistakes many companies make when developing a landing page: does it have a fair processing notice?; does it make it clear who the data controller is?; does it make it clear where the data is processed?; does it work?; do you collect too much data?; do you acknowledge and thank them for their subscription?; have you tested every link and every phone number? If your campaign is directed at a landing page, and it should be, there are some basics that you need to make sure your campaign works properly. You're expending effort and budget in making a campaign drive people to you in order to buy your product or service.
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