IT Analysis - HP Reinforces Focus on Responsible Printing While Controlling Costs

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Executive Summary

HP recently invited European analysts for its first Halo telepresence briefing, a departure from its usual format and demonstrating the use of its own technology which is now installed at 30 offices across HP, aimed at reducing travel and the associated financial and environmental costs. Along with Halo, which is part of its Imaging and Printing Group (IPG) business, HP discussed its strategy for its consumer, SMB and enterprise markets and its goal of capturing colour or "Value" pages across all segments, whilst minimising the environmental impact of printing. Since HP's store-in-store launch in July 2008, revenue for store-in-store locations has risen by 144% for printers and by 172% for PCs.

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