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After so many years of growth in the business use of mobile email through the addictive and apparently ubiquitous BlackBerry, one might have thought the whole issue of the mobile email market opportunity was dead and buried. The market started with the same crowd as for early mobile phones - Quocirca uses the term 'Pink collar' as these early adopters were the lawyers, accountants and city executives buying their shirts in companies such as Thomas Pink's in the financial districts of New York and London.
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