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The authors will show in this paper how the process of delivering mobile content to handsets has changed from proprietary delivery mechanisms towards components making up delivery platforms. This trend is reinforced by content formats migrating from mobile-specific into mainstream Internet formats as handsets get more advanced. Service delivery platforms function as an indicator of the uptake of data services and is the glue between end-users and the originating content. Service delivery platforms also drive a convergence between IT and telecoms companies. This means lower transaction costs for major brands to expand into mobile content distribution.
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