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Businesses everywhere are looking to shore up their bottom lines by cutting costs. As a result, cost centers, like IT departments, are prime targets for outsourcing and off-shore maintenance. The typical business script is that as the IT organization moves into maintenance mode that cost center with high overhead becomes a prime target for reducing costs. IT departments generally have not focused on customer acquisition, customer retention, profitability or revenue generation and have become commodities to be outsourced. Imagine a presentation to the Board of Directors about how much money the company could save by outsourcing the sales and marketing functions.
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