'It's A Great Time To Start A Business... If You Can Bootstrap It'

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Executive Summary

Entrepreneurs shouldn't wait for the economy to rebound before starting a business, venture capital and entrepreneurship panelists said. People should begin now because smart people are plentiful, infrastructure costs are low and labor is cheap. "Initial financing is hard but all other aspects of starting a business are favorable," said Jason Heltzer, principal at OCA Ventures. "It's a great time to start a business for R&D if you can bootstrap it." To sway venture capitalists into investing, entrepreneurs must present a business model that shows a return on investment with a plan to get to cash flow quickly.

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