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In today's harsh economic environment, many customers are lending a more critical eye to justifying an investment in Web Content Management (WCM). One of the most scrutinized considerations in their justification is, of course, return on investment (ROI). That is, customers need to know that the financial benefits of effective WCM will outweigh the time and expense of purchasing, designing, and installing enterprise-level software. This paper focuses largely on some of the cost savings that derive from the reuse of both content and design elements across websites, and it considers several ways that customers can go about estimating an expected ROI.
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