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Having relevant knowledge about your business and your industry is essential for making good decisions. Making uninformed decisions is the fastest way for owners to destroy a business. 50 years ago, the challenge was identifying sources and creating methods to capture data that could be analyzed and used to create business knowledge. Today, we have the opposite problem. Our technology has become so good at capturing data and storing it cheaply that we are bombarded with almost unlimited amounts of information. When faced with a fire hose of data, many business owners become paralyzed, trying fruitlessly to process everything.
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