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In RSR's collective years in the retail industry they have rarely seen a technology act as such a galvanizing force on the retail industry - and in a positive way - than consumer mobile. It is a sea-change in how consumers engage with retailers, for the first time truly bringing together the physical and the virtual in ways that cross-channel efforts to-date have not. And it is relatively inexpensive to experiment with on the part of retailers. Learn more now by downloading the "Keeping Up with the Mobile Consumer" whitepaper.
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