Project Management

Keeping Your Ear To The Ground - Stakeholder Consultation

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Executive Summary

Never before has there been such an emphasis placed on understanding the beliefs, attitudes and behaviors of stakeholders for any business or organization. Word-of-mouth feedback from those who interface with a company or organization used to be considered interesting but not of strategic importance. However, the past decade has seen a shift in recognition of the importance of seeking feedback and understanding the views of those who support a business or an organization, or who have a vested interest in it.

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