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The emergence of non-traditional competitors that operate with the agility and innovation typical of web companies is creating pressure on service providers to find new sources of revenue and move toward new models of conducting their business. At the same time, the presence of multiple legacy protocols and the proliferation of service-driven overlay networks are factors that make it difficult for service providers to manage costs as the demand for bandwidth grows. These market realities can be translated to a set of key motivators propelling service providers to look for new business propositions and the corresponding strategies to evolve their networks and transform their businesses.
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