Key Challenges in Fighting Phishing and Pharming

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Executive Summary

This white paper aims to inform the reader about the diverse and constantly-evolving phishing threats, and how these threats can account for a company's substantial loss in customers, productivity, and brand credibility. Phishing is a criminal, fraudulent mechanism which uses the Internet to acquire susceptible personal information, such as usernames, passwords or credit card details by masquerading as a reliable business website or electronic communication.

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