Business Intelligence

Key Considerations For Content-Driven Websites

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Executive Summary

Almost anyone can tell you that good "content" is what drives traffic on the web these days. As consumer brands get in on the action, new (subtly branded) "Content-driven" blogs and websites are popping up like weeds. At the same time, there seems to be very little understanding of the work required to generate solid content - that thing we called "Editorial" in the olden days.

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