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China's mobile communications market presents unique market challenges. With a high subscriber growth rate but polarized and stratified consumer adoption trends, an investigation into the current status of this market will improve the understanding on how adoption of mobile communications is evolving. In this descriptive paper, the authors analyze key issues relating to market characteristics of mobile communications with an objective to better comprehend the dynamics of this largest mobile subscribers market. Using secondary data they identify mobile industry and end-user related trends to infer their conclusions for the industry.
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